Audience for the website
Defining the audience is a key step in the
website planning process. The audience is the group of people who are expected to visit your website - the
market being targeted. These people will be viewing the website for a specific reason and it is important to know exactly what they are looking for when they visit the website. A clearly defined purpose or goal of the website as well as an understanding of what visitors want to do/feel when they come to your website will help to
identify the target audience. Upon considering who is most likely to need/use the interactive content, a list of characteristics common to the users such as:
- Audience Characteristics
- Information Preferences
- Computer Specifications
Web Experience
Taking into account the characteristics of the
audience will allow an
effective professional website to be created that will deliver the desired content to the target audience. Visitors use the information that they access differently; they perceive it, absorb it, try to comprehend it, are affected by it and then decide how to respond to it. Through social interaction and emotional experiences your visitors will better
understand your marketing messages, your products and services.